With his blonde hair, tight T-shirt, extensive tattoo collection and coveted VIP seat in the front row of the basketball, spectators could have been forgiven for thinking David Beckham was in their midst.
But joining his wife Yvonne Keating to watch the Sydney Kings vs Melbourne Tigers, Irish pop star Ronan Keating looked a dead ringer for the football hero.
Sat in the front row just like Becks - who is a regular at LA Lakers game - Keating cheered and whooped during the game at the Sydney Entertainment Centre.
Looking a bit Beckham: Ronan Keating sits front row at the Sydney Kings v Melbourne Tigers basketball game on Friday
Looks familiar: Keating earlier today (left) and David Beckham at a LA Lakers game in May (right)
Part of his newfound similarity to Beckham is Keating's rapidly-growing beard and moustache.
The Boyzone star has stopped shaving and started to grow a moustache as part of 'Movember', to raise money for prostate cancer.
Although not so famous for his tattoos as Beckham, Keating actually has at least 12 etchings.
Among his collection is a tribute to late Boyzone bandmember Stephen Gately. the letter 'S' along with the years of his life - '76 - 09'.
Deep in concentration: The couple kept their eyes on the action on the basketball court
Keating and his surviving bandmates all got the matching tattoo done in honour of Gately in the days following his death two years ago.
Speaking about his tattoos recently, Keating said: 'I started when I was 18 – and I'm getting another one done. I have a bonsai tree on my arm and I'm getting some cherry blossom put behind it.
'There is also a tattoo on my back that says: "The future is unwritten." That's a Joe Strummer quote.
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'My wife and I have one tattoo that's the same. When we married 13 years ago in New York, we got a Japanese symbol for love. I've gone through some dark times, and at those times my tattoos have helped and guided me through.'
Also at the basketball was Keating's fellow X Factor Australia judge Mel B and her husband Stephen Belafonte.
The couple took her eldest daughter Phoenix to 'first pro-basketball game'.
She was also there to support her X Factor act Christina Parie, who performed during a break in the game.
X Factor outing: Joining Keating at the game was his fellow X Factor Australian judge Mel B and her husband Stephen Belafonte
During the match, Mel met English rugby player Sam Burgess, who hails from her hometown of Leeds, Yorkshire.
She tweeted: 'OMG just met Sam from Leeds, he plays for South Sydney Rabbitohs. Love meeting peeps from Leeds, "keepin it real."
'Go go go Christina Parie performing at the Sydney Kings basketball game, come on!!'
Parie, 15, was the last of Mel B's acts left in the competition until she was eliminated last weekend after a sing-off with Reece Mastin.
Celebrity friends: The Keatings talked to former Home And Away star Tammin Sursok and fiance Sean McEwen http://rashanews.blogspot.com